Water Innovations
Major product launches, certifications, and breakthrough technologies from AquaTru
AquaTru Press & Media
Trusted by leading media outlets and recognized with top industry awards for water purification excellence.
Awards & Accolades
Industry recognition for AquaTru's design & performance excellence
Good Housekeeping's 2026 Kitchen Awards
October 28, 2025
Good Housekeeping named the AquaTru Smart Carafe to its 2026 Kitchen Awards, praising the glass carafe design, four-stage RO filtration, and the smart app’s filter-life monitoring. Lab testers highlighted taste and ease-of-use.
Esquire Gadget Awards — Best Water Purifier
October 14, 2025
Esquire named the AquaTru Carafe the Best Water Purifier for its compact footprint and four-stage Ultra Reverse Osmosis® filtration that outperforms single-filter pitchers.
Press Mentions
AquaTru making headlines in home, health, and lifestyle publications
Better Homes and Gardens : Best for Nitrates
December 4, 2025
Lists AquaTru Classic as “Best for Nitrates.” Four-stage RO filtration removes toxins, heavy metals, and dissolved solids.
What Erin Brockovich Can’t Live Without
November 13, 2025
Reverse osmosis is the best process to remove chemicals from your water, and Aqua Tru is a little countertop reverse osmosis system.
Medium: Holiday & Gift Guides
November 12, 2025
The AquaTru Carafe is a compact countertop water purifier with a 4-stage Ultra Reverse Osmosis® system and 64 oz. borosilicate glass carafe.
Ask Gerda: Do Water Purifiers Make Tap Water Safer—or Taste Better?
September 2, 2025
Filters water 80 percent more efficiently than traditional reverse osmosis filters, reducing water waste.
Popular Mechanics: Prime Day Deals 2025
July 11, 2025
Features AquaTru Classic Alkaline Countertop with “Lowest price in 30 days.”
Esquire: 6 Water Filters That Remove Toxins
June 17, 2025
AquaTru Carafe listed as “Best Countertop Filtering” for reverse-osmosis benefits in a pitcher form factor.
Fox News: Get cleaner, better-tasting water
September 6, 2025
AquaTru Classic tops the list as a highly effective countertop reverse osmosis system with a four-stage filtration process.
Forbes: 11 Products to Help Traveling Dads
June 2, 2025
AquaTru Classic — countertop RO purifier perfect for travel; removes contaminants like fluoride, chlorine, microplastics, and lead.
BuzzFeed: 31 Problem-Solving Home Products from Walmart
May 21, 2025
AquaTru Classic — countertop RO purifier perfect for travel; removes contaminants like fluoride, chlorine, microplastics, and lead.
The Food Revolution Network: Is Fluoride Bad for You? Examining the Evidence Behind the Debate
February 26, 2025
A dependable home water filter is a smart way to safeguard your family while reducing the financial and environmental impact.
NBC News: Presidents Day 2025 Sales
February 17, 2025
Listed in multiple “Best Home and Kitchen Sales” sections.
Erin Brockovich is warning about an emerging drinking-water crisis in the US.
January 8, 2025
"AquaTru works like a filtered water pitcher, but it catches more contaminants.”
November 30, 2025
CNN Underscored: AquaTru Shower
A shower filter with four stream settings removes chlorine and contaminants for healthier hair and skin.
November 30, 2025
Ideal Living Enters B2B Water Purification Market
Ideal Living maker of AirDoctor and AquaTru, today announced the launch of AquaTru Pro Series...reducing plastic waste from single-use bottles.
December 3, 2025
All AquaTru Water Purifiers Now Certified to Remove Microplastics
“We really have to take proactive steps as individuals to make sure that we reduce the amount of contaminants in the water we drink,” said Peter Spiegel, founder and co-CEO of Ideal Living.
Expert Reviews
Professional testing from leading health publications and water quality experts
#1 Best Overall Water Filter Pitcher
November 21, 2025
“[AquaTru] filters remove more contaminants than most other water filter pitcher brands, and the water tastes delicious. “
9.57/10 — AquaTru Carafe Review (Objective, Hands-On Testing)
December 18, 2025
“...one of the only water filtration systems we’ve ever tested that uses technology certified for the reduction of 100% of all contaminants that the manufacturer claims it can reduce.”
AquaTru Review – Countertop Reverse Osmosis System
September 9, 2025
If you’re looking for a reverse osmosis system that doesn’t require any tools or plumbing skills, and can sit nicely on your countertop – AquaTru is right for you.
Making an Impact Beyond Clean Water
AquaTru and its parent company—Ideal Living—are commitment to community, sustainability, & charitable giving
December 8, 2025
2025 INNOVATOR AWARD | IDEAL LIVING
“AquaTru embodies this mission by pioneering breakthroughs in clean water technology. It remains one of the only reverse osmosis countertop purifiers certified by IAPMO to NSF/ANSI standards, removing 84 contaminants.”
January 14, 2025
Ideal Living Donates Over $325,000 Worth of Air Purifiers
“As an LA-based health and wellness company, we are committed to supporting our community during this unprecedented crisis. We are proud to announce our donation...”